The role of ecological awareness in shaping the image of tourist destinations (example of Puszczykowo)

Abstract

The image of a place plays an important role in the process of choosing a place to stay and rest tourists. The image can be shaped not only by local authorities and tourist entities, but also by tourists' opinions, which depend on their attitudes and knowledge, including ecological awareness. The aim of the article is to analyze tourists' opinions on the Trip Advisor portal, reflecting the image of Puszczykowo (towns with summer traditions). It has been hypothesized that the location of the town in the immediate vicinity of the Wielkopolski National Park attracts tourists with high ecological awareness and this is reflected in their opinions on the portal. The conducted analysis indicated that in the case of Puszczykowo, it cannot be said that tourists in their opinions share the thoughts resulting from practically understood ecological awareness.