Strategic Marketing
Słowa kluczowe:
strategic, management, business, strategic analysis, finance, customer, marketingAbstrakt
Nowadays, increasingly competitive market requires strategic responses. Developing Successful Marketing Strategies uses real market examples to demonstrate the development of effective marketing strategies. Strategic management is linked to the importance of implementation and managing change. Moreover, strategic marketing management is the main point to the contribution in the business goals through a three stage process: analysis, formulation and implementation (Wiley, 1993).
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Opublikowane
2022-06-15
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Aydoğdu, I. (2022). Strategic Marketing. TRANSBORDER ECONOMICS. International Journal on Transborder Economics, Finance, Politics and Statistics., 4(1), 75–89. Pobrano z https://journals.ur.edu.pl/te/article/view/8525
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