Strategic Marketing

Autor

  • Işil Aydoğdu University of Rzeszow, Faculty of Economics

Słowa kluczowe:

strategic, management, business, strategic analysis, finance, customer, marketing

Abstrakt

Nowadays, increasingly competitive market requires strategic responses. Developing Successful Marketing Strategies uses real market examples to demonstrate the development of effective marketing strategies. Strategic management is linked to the importance of implementation and managing change. Moreover, strategic marketing management is the main point to the contribution in the business goals through a three stage process: analysis, formulation and implementation (Wiley, 1993).

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Bibliografia

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Weerawardena, J., (2003). The role of marketing capability in innovation-based competitive strategy, Journal of strategic marketing, 11(1), pp. 15-35.

Pobrania

Opublikowane

2022-06-15

Jak cytować

Aydoğdu, I. (2022). Strategic Marketing. TRANSBORDER ECONOMICS. International Journal on Transborder Economics, Finance, Politics and Statistics., 4(1), 75–89. Pobrano z https://journals.ur.edu.pl/te/article/view/8525

Numer

Tom 4 Nr 1 (2022)

Dział

Artykuły

Licencja

Prawa autorskie (c) 2022 TRANSBORDER ECONOMICS. International Journal on Transborder Economics, Finance, Politics and Statistics.

Creative Commons License

Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.