Social Media as an On-line Advertising Tool

Authors

  • JOANNA SZULŻYK-CIEPLAK Politechnika Lubelska, Wydział Podstaw Techniki, Katedra Podstaw Techniki, Polska
  • ALEKSANDRA PUCHTEL Politechnika Lubelska, Wydział Podstaw Techniki, Polska
  • AGATA PŁECHA Politechnika Lubelska, Wydział Podstaw Techniki, Polska

DOI:

https://doi.org/10.15584/eti.2017.2.38

Keywords:

social media, online advertising

Abstract

The article discusses advertising on social media. The author carried out a survey assessing impact of social media advertising on the consumer preferences.

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Published

2017-03-30

How to Cite

SZULŻYK-CIEPLAK, J., PUCHTEL, A., & PŁECHA, A. (2017). Social Media as an On-line Advertising Tool. Journal of Education, Technology and Computer Science, 20(2), 290–295. https://doi.org/10.15584/eti.2017.2.38

Issue

Vol. 20 No. 2 (2017): Edukacja – Technika – Informatyka

Section

THE PROBLEMS OF MEDIA EDUCATION

License

Copyright (c) 2017 Journal of Education, Technology and Computer Science

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.