Przekonywanie klientek do produktów w komunikatach reklamowych zamieszczonych na łamach przedwojennego „Światowida”

Abstrakt

Texts of advertisements of cosmetics intended for women placed on pages of the magazine “Światowid” became a subject of the interest. Advertising announcements at the analysed press from the thirtieth years, functioning on the principle of extended text forms, constituted the unusually interesting research material. Based on gathered material it is possible to notice, that the diversity of means administered by the sender of persuasion isn’t causing the publicity from the thirtieth years forcing oneself on the recipient, what is making her different from contemporary texts of this type.