The acceptance of privacy violations in the era of Big Data

Abstract

The development of information technology gives new business and private opportunities. It also causes a variety of threats resulting from the processing of big private data, particularly personal data. The modern information e-society have the problem of finding a balance between exploiting new opportunities (in the economy and everyday life) and reducing the negative consequences of individual privacy violations. The social aspect of the big date phenomenon and in particular privacy issues is the subject of authors research. What is IT and Big Data users attitude to threat to their privacy? What are the reasons that they agree to limit their privacy? The article presents the results of this research. The goal of the paper is to describe a change in approach to privacy and the acceptance of privacy violations. It has been observed that significantly higher acceptance occurs in the case of social needs, especially public safety, than in the case of using private data for individual advertising. Research will help to understand the issue of privacy in a world with automatic mass-processing of personal and private data.