Access to Information about the Organization on the Example of the Feedback from the Empoloyee Opinion Survey

Abstract

In its deliberations the author stressed the importance of rare information and access to it in the managing of a modern organization. Very important is also the ability to share the information with the various interest groups. Having current information is getting easier. It is increasingly difficult to obtain rare information, that give a competitive advantage. This is due to the nature of mass media and the increasing access to cheap sources of data (eg. Internet). For organizations, this means difficulties in establishing a sustainable advantage over their competitors. For the consumer it is a win-win situa-tion, since it allows to participate in the market game on equal terms. Most authors deals with access to information from customers perspective and they ignore employees. Meanwhile, the employees are equally important group of stakeholders of the organi-zation. Of course they are a valuable source of information about the company, but it is necessary to maintain a relationship based on partnership. This is due to the paradigm in the management that dialogue with the staff is a condition for the smooth functioning of the organization. It also means the ability to share information. A useful tool for conducting such a dialogue is an employee opinion survey. On the one hand they make possible to obtain interesting data. On the other hand, it should be natural to share the information with employees (feedback). The return information should also inform about the actions taken or planned by the organization in response to the received data. These issues are considered by the author. The article besides systematize the knowledge about the employee opinion surveys and the conditions for maximizing the benefits of them.