Strategic communication in the information society era

Authors

  • Gabriel Nowacki Military University of Technology

DOI:

https://doi.org/10.15584/nsawg.2019.2.2

Keywords:

strategic communication, public diplomacy, public affairs, military public affairs, information operations and psychological operations

Abstract

The paper presents problems of strategic communication according to NATO. Strategic communication is defined as the coordinated and appropriate use of NATO communications activities and capabilities – Public Diplomacy, Public Affairs, Military Public Affairs, Information Operations and Psychological Operations, as appropriate – in support of Alliance policies, operations and activities, and in order to advance NATO’s aims. Science-technical and civilization development pose new threats, especially in the information sphere. Currently all kinds of missions: peace, humanitarian, crises and military, under the auspices of UN and NATO are supported by strategic communication structures. The afore-mentioned units possess modern influence means, using new information-telecommunication technology to influence audience attitudes and behaviors in order to contribute to desired political, economic and military effects of realized missions.

Published

2020-11-13

How to Cite

Nowacki, G. (2020). Strategic communication in the information society era. Social Inequalities and Economic Growth, 2(58), 16–34. https://doi.org/10.15584/nsawg.2019.2.2

Issue

Section

Articles