Trends and challenges of m-commerce using mobile money in Tanzania

Abstract

This paper shows the trends and challenges of mobile commerce that are faced in Tanzania. Until 2018, the most commonly used form of mobile commerce in Tanzania is Mobile Money. In this study, we have interviewed vendors using mobile commerce in Tanzania, in order to understand how they use mobile money and the challenges they face. Also, we studied telecommunication provider’s websites to show the trend of this particular service. The findings of this paper show how the customer goes to social media and search for a product and then buy it using mobile money. Additionally, delivery of the product depends on mobile communication whereby the customer has to provide the specific location due to poor home address system. Main challenges identified in this study are network issues such as poor network connection and lack of trust due to re occurring of theft incidents. The study gives suggestions of the use of more innovative ways that can reduce the setbacks that this particular system is facing.