Television commentators and experts in coverage of the parliamentary election campaign: the case of Wiadomości TVP in 2015 and 2019

Abstrakt

The purpose of this paper is to analyze the statements of experts and commentators in news items devoted to the parliamentary elections and the election campaign in 2015 and 2019 in one of the most popular news programs, Wiadomości broadcasted by the public television TVP1. Content analysis was used for the study. The aim of the study was both to determine the specifics of the experts and commentators presented and the overtone of their opinions on the election committees participating in the parliamentary election. The results of the study show that during the 2019 election campaign, the public broadcaster's news program mostly presented a different type of experts and commentators than in 2015, and the commentaries themselves changed their overtone from being more distanced from the entities participating in the 2015 elections to being strongly engaged and exposing a strong position on the assessment of the main rivals of the 2019 parliamentary election.