O „krzyczących” tytułach „Faktu”. Gazety codziennej

Abstrakt

A headline is an important component of every press comment. Headlines of daily press demonstrate a condition of a contemporary Polish language, because they are created quickly and everyday for the wider group of readers. A colloquial metaphor is often used to attract reader’s attention. Moreover, the headlines are constructed as the postmodern language games (words and intertextual games with the large photos, interesting effects and meaningful signatures).

In “Fakt” a title constitutes a specific comment, in which a journalist wants to convey readers to personal opinion about the defined subject. He applies very emotional vocabulary (even vulgarisms), provocative or funny words, which make a text more visible and legible. Furthermore, the editor has to make an effort to attract readers. As aresult, we look at the headlines as a consumer goods. Nowadays, a headline is similar to specific invitation to the game. Our task is to recognize the rules of this game and conduct a dialogue with the journalist, the text and the tradition.