Modne słowa w kulturze konsumpcyjnej

Abstrakt

The subject at hand, as indicated by the title, focuses on contemporary methods of expression to create means of advertising in order to inform customers of (re)pricing schemes, sales as well as the benefits of using a given service. The article includes a description of persuasive mechanisms designed to capture the consumer’s attention and thereby spurring him/her into action (i.e. purchase of a product or use of a service). These aforementioned mechanisms are found within advertising messages through the use of trendy words (repeated, popularized and spread) such as reduction, bargain, sale, price reduction, and their derivatives characteristic of modern consumer culture.