Titles of economic blogs as verbal exponents of discursive categories

Abstract

The article presents discursively profiled research on the titles of economic blogs – a textual representation of the online guide discourse. The author discusses labeling linguistics and certain aspects of semantics and pragmatics of economic blog, which combine with signaling the global message on which the blog narrative is based; they are also categories that address text to a specific interpretive community. The discursive categories included in the titles of the economic guides in question include professionalism and credibility / reliability / objectivity of advice; they are expressed in a synthetic specification of the scope of the blog, an indication of the subject of counseling, signaling the nature of the counseling relationship through the exponents of the status of the author – expert. Contrastively functioning titles of blogs written by women, which expose the gender of women together with a set of stereophilic readings (also visual) and unofficialness of the counseling situation.