Cultural heritage in the era of globalization (on the tradition in the land of Rzeszow)

Abstract

The article analyzes the traditional customs characteristic of the rural Rzeszovian community, which is part of the ideology of the cultural heritage of this folklore area. The author discusses the manifestations of regional culture which determine the sociocultural distinctiveness and protect from oblivion the past of the inhabitants of the land in times of increasing globalization and unification. In her search for the aspects of creating social ties and ways of strengthening the sense of belonging to the local community, she analyzes the manifestations of intangible cultural heritage of the community, such as: 1. Traditions and folklore, including language as a medium of intangible cultural heritage; 2. Performing Arts and musical traditions; 3. Sociocultural practices; 4. Knowledge and practices concerning the nature and the universe; 5. Knowledge and skills related to traditional craftsmanship.