ICT in Volunteering as a Area for Pro-social Activity

Abstract

In the 21st century, man can isolate himself in many ways. Media affect the unit among others on its behavior, level of knowledge, attitudes as well as affect culture, changing the perception of family and professional life, as well as the learning model. Cultural changes are related to the expansion of the area of freedom, the promotion of postmodern ideology and style in connection with economic development and technological progress, and omnipresent advertising, which led to the emergence of a culture of consumption. The response to this tendency may be social involvement, volunteer work and active participation, or even the creation of media space. Increasingly, pro-social activity is supported by modern information and communication technologies or mobile applications, and so-called e-volunteering is an increasingly fast-growing part of the third sector.