Civic Platform Spokesmen Group as a reference to the British institution of the Shadow Cabinet

Abstract

The aim of this article was to analyze the factors that influenced the creation and subsequent activity of the Civic Platform Spokesperson Team in the years 2006–2007. The subject of research was also the genesis of the institution of the Shadow Cabinet and presentation of circumstances surrounding the creation of the Civic Platform. The author's research intention was also to provide answers to the following questions: did the Team of Spokespersons contribute to an increase in public support for Civic Platform in the early parliamentary elections of 2007; did the activity of the Civic Platform's Shadow Cabinet improve the organisation of the political party's communication activities with its external environment, and did it lead to an increase in its advantage over its competitors?