Television coverage of the volleyball match as a multimodal broadcast (case study)

Abstract

The paper presents the ways of incorporating the different codes in the volleyball mach coverage, that being the semiotic systems constitute globally generated information. Due to the semiotic analysis of the reference, gauged with the record, the forms of multimodality as the way of organizing the selected program unit, were presented in this article. Their multiplicity proves that the recipient should not remain passive to the relationship but motivated to activate mental processes and their cognitive evaluation.