Business intelligence in higher education management

Abstract

The contemporary higher education market becomes more and more competitive. In these conditions the university authorities are forced to create such educational offers, which meet in the best way the students’ requirements and needs of their future employers. The paper demonstrates the usability of business intelligence (BI) tools to analyze higher education (HE) and to support decision making in this area. The benefits of their deployment in students' recruitment and their education as well as in monitoring the graduate employment have been presented.