No. 45 (2016)

Articles

• Digital Consumer and His Behaviors. Research Review

  Beata Tarczydło

  15-22

  • PDF (Język Polski)

• Evolution of Social Media Marketing

  Grzegorz Mazurek

  23-31

  • PDF (Język Polski)

• The Impact of Corporate Social Responsibility on Brand Loyalty of Consumers

  Honorata Howaniec

  32-40

  • PDF (Język Polski)

• Motivating to Co-create Value in Crowdfunding – „Polakpotrafi.pl” Platform Case

  Marcin Awdziej, Magdalena Krzyżanowska, Jolanta Tkaczyk

  41-49

  • PDF (Język Polski)

• Changes in Consumer Spending Agricultural Households in the Years 1993–2013

  Małgorzata Grzywińska-Rąpca, Mariola Grzybowska-Brzezińska

  50-59

  • PDF (Język Polski)

• Determinants of Expenditure on Communication in Rural Households

  Marlena Piekut, Krystyna Gutkowska

  60-69

  • PDF (Język Polski)

• Socio-demographic Conditions of the Use of Digital Media on Mobile Devices

  Olgierd Witczak

  70-79

  • PDF (Język Polski)

• Consumer Protection in Contracts Concluded at a Distance. Outline of the Problem

  Beata Sagan

  80-87

  • PDF (Język Polski)

• Alternative Manners of the Arbitration of Extrajudicial Disputes in Poland Towards Consumer Market Digitization

  Mira Malczyńska-Biały

  88-95

  • PDF (Język Polski)

• Divergence in Consumer Behavior Based on the Tourism Market

  Agnieszka Niezgoda, Ewa Markiewicz, Beata Gierczak

  96-104

  • PDF (Język Polski)

• Attitude of the Consumers of Cultural Goods on the Internet Toward Copyright Law – the Case of Manga Fans

  Agnieszka Doczekalska, Jolanta Tkaczyk

  105-112

  • PDF (Język Polski)

• Consumers Behavior on the Market of Healthy Products in the Era of Digitization

  Krzysztof Andruszkiewicz

  113-121

  • PDF (Język Polski)

• Consumers’ Expectations on the Healthy and Environmentally Friendly Market

  Maciej Schulz

  122-130

  • PDF (Język Polski)

• Selected Aspects of the Behaviour of People who Buy Organic Food as Illustrated by the Opinions of Respondents from the Podkarpackie Voivodeship

  Maria Grzybek

  131-139

  • PDF

• Some Aspects of Consumers Behaviour of Innovative Pasta

  Maria Jeznach, Agnieszka Koperska

  140-149

  • PDF (Język Polski)

• The Importance of the Country of Origin of the Products in the Purchase Decisions under Globalisation and Digitalisation of Consumption

  Sławomir Dybka

  150-160

  • PDF

• Marketing and Management Sciences

  Stanisław Sudoł

  161-172

  • PDF (Język Polski)

• Marketing Communication and Buyers Behaviour on the Market of Consumption Products

  Mieczysław Adamowicz, Aneta Krasuska

  173-185

  • PDF (Język Polski)

• Marketing Strategies in the Information Society

  Jacek Dziwulski

  186-194

  • PDF (Język Polski)

• The Marketing Strategies of Modern Cooperative Enterprises (as Illustrated by Cooperative Banks) INTRODUCTION

  Marta Kawa

  195-203

  • PDF

• Innovativeness of Marketing Services and Their Usefulness in the Process of Enterprise Management

  Robert Nowacki

  204-213

  • PDF (Język Polski)

• Disclosure of Marketing Activities in Life Cycle Costing of a Forest

  Krzysztof Adamowicz, Piotr Szczypa

  214-223

  • PDF (Język Polski)

• The Significance of Information and Communication Technologies in the Development of the Strategic Advantage of SMEs in South-Eastern Poland

  Bogdan Wierzbiński

  224-236

  • PDF

• Use of the Internet in Shaping Customer Orientation in the Light of the Results of the Quantitative Research

  Krystyna Mazurek-Łopacińska, Magdalena Sobocińska

  237-246

  • PDF (Język Polski)

• Wykorzystanie mediów społecznościowych w procesie komunikacji jednostki samorządu terytorialnego z interesariuszami

  Wiesława Kuźniar, Wiesław Szopiński

  247-254

  • PDF

• Marketing Communication in the Social Media as a Sign of Digitalization

  Joanna Petrykowska

  255-263

  • PDF (Język Polski)

• Possibilities of Using Social Media in Marketing Communications in the Context of their Popularity Growth among Young Consumers

  Grzegorz Hajduk

  264-273

  • PDF (Język Polski)

• Planning of Mobile Brand Communication

  Jacek Kall

  274-281

  • PDF (Język Polski)

• Diversification of Expectations and Buying Behaviours of Internet Users in the Context of Brand Activities in Social Media

  Tomasz Surmacz

  282-290

  • PDF

• The Role of the Modern Customer Engagement in Brand Management

  Paulina Zielińska

  291-299

  • PDF (Język Polski)

• Methods of Data Gathering from Primary Sources by Internet in Marketing Research

  Stanisław Kaczmarczyk

  300-312

  • PDF (Język Polski)

• Digitalization of Process on Qualitative Market Research – Opportunities and Threats

  Beata Marciniak

  313-321

  • PDF (Język Polski)

• Access to Information about the Organization on the Example of the Feedback from the Empoloyee Opinion Survey

  Dawid Jan Szostek

  322-333

  • PDF (Język Polski)

• Methods of Gathering Market Information in New Products Development

  Dariusz Dąbrowski

  334-343

  • PDF (Język Polski)

• Information on e-shop Site as a Tool Creating Value for the Customer

  Marcin Lewicki

  344-356

  • PDF (Język Polski)

• Online Food Distribution from the Perspective of Food Producers

  Kazimierz Cyran

  357-365

  • PDF

• Pricing Strategies of Online Shops

  Paweł Waniowski

  366-373

  • PDF (Język Polski)

• Advertising on the Internet in the Opinion of Internet Users Summary

  Adam Rudzewicz

  374-384

  • PDF (Język Polski)

• The Impact of Advertising on the Behavior of the Young and Older Consumers

  Agnieszka Rybowska

  385-394

  • PDF (Język Polski)

• The Internet Using Potential for the Generic Promotion of Traditional Food

  Iwona Oleniuch

  395-404

  • PDF (Język Polski)

• The Use of the Marketing Experience Concept to Build Functionality of Websites

  Wioletta Krawiec

  405-412

  • PDF (Język Polski)

• Viral Marketing Instruments and Consumer Attitudes Towards Brand

  Mariola Grzybowska-Brzezińska, Małgorzata Grzywińska-Rąpca

  413-425

  • PDF

• Limitations of Multichannel Communication in Sustaining Partnership Relations with Customers. Example from American Automobile Market

  Dariusz Oczachowski

  426-436

  • PDF (Język Polski)

• The Corporate Blogs in Creating Relations with the Customers

  Joanna Wyrwisz

  437-448

  • PDF (Język Polski)

• Marketing Automation – a Technology that Supports and Combines Work of Marketing and Sales Departments

  Andrzej Bajdak

  449-456

  • PDF (Język Polski)

• Selected Marketing Activities Aimed at the Touristic Complex of Aquarius SPA Hotel. A Case Study

  Alina Oczachowska

  457-465

  • PDF (Język Polski)

• The Quality of Insurance Services Package in the Opinion of Direct Purchase Insurance Customers

  Tomasz Hermaniuk

  466-474

  • PDF

• The Role of an Advisor in Financial Product’s Sale Summary

  Andrzej Kowalkowski

  475-486

  • PDF (Język Polski)

• Disabled Consumers in the Era of Digitalization

  Magdalena Maciaszczyk

  487-496

  • PDF (Język Polski)

• The Recognisability of the Fair Trade Idea in the Context of Universal Access to Information

  Piotr Cyrek

  497-505

  • PDF